Fair Use is a potent tool. But, like Google, anticipate tumultuous legal battles and prepare by devising tactical restrictions.
Pinterest has made, and continues to make, many trademark blunders. Pintrips probably knows that. And even if risky, their strategy may pay off.
While registering your trademark, keeping a paper trail is important because your word alone won’t be enough to show good faith.
Steven Buchwald is the Managing Partner of Buchwald & Associates, a New York law firm advising US and foreign startups on Corporate, IP and Immigration law.
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