Pintrips filed a motion to dismiss Pinterest’s trademark claims, arguing that “pin” is generic, interestingly leaving out other important considerations.
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Merely purchasing a domain name and acquiring a state trademark registration is insufficient to establish use of a mark in commerce.
Fair Use is a potent tool. But, like Google, anticipate tumultuous legal battles and prepare by devising tactical restrictions.
Pinterest has made, and continues to make, many trademark blunders. Pintrips probably knows that. And even if risky, their strategy may pay off.
While registering your trademark, keeping a paper trail is important because your word alone won’t be enough to show good faith.
