Featured Guest Posts

April 3, 2017 / Featured Guest Posts

Don’t Skimp on Trademark Protection for Your New Brand

When a founding team gets together and prepares to launch a new startup, it’s easy to move too quickly and make debilitating mistakes. One such mistake involves naming and branding the company. Read Full Article…

February 2, 2016 / Featured Guest Posts

5 Reasons To Incorporate Your Startup As Early As Possible

Coming to an agreement with co-founders as to equity split is the number one reason to incorporate early.  Once it is agreed upon in writing, it is set in stone.  Read Full Article…

January 28, 2016 / Featured Guest Posts

Why You Need to Select Your Investors with Care

Due diligence: it’s a term used with such frequency that it’s nearly lost all meaning. Perhaps it’s because — on the surface — it’s a basic step that every business should see to.  Read Full Article…

December 19, 2015 / Featured Guest Posts

How “Failing Forward” Can End In A Lawsuit

Can you imagine a world where an entrepreneur could be sued for refusing to give up? A world where starting over could attract a lawsuit?  Read Full Article…

December 18, 2015 / Featured Guest Posts

What Can You Do If Someone Steals Your Startup Idea?

Steve Blank, a Silicon Valley entrepreneur-turned-professor with over two decades of experience, has over the course of his career founded or worked within eight different startups. And in that time, he’s lived through every entrepreneur’s worst nightmare: he had his ideas stolen. Twice.  Read Full Article…

August 21, 2015 / Featured Guest Posts

Protecting Your Startup’s Intellectual Property

An oft-neglected part of running a startup involves the products unique to your brand. What can you do to make sure your intellectual property stays yours?  Read Full Article..

Featured In the News

February 3, 2016 / Featured In the News

7 Common Cash-Flow Mistakes Entrepreneurs Make

“Operating with no cushion, unexpected expenses will pop up. Maybe some of your equipment is damaged or an irate customer sues. If you’re operating on a shoestring budget without any wiggle room, incidentals like that could ruin you.”  Read Full Article…

February 3, 2016 / Featured In the News

5 Best DIY Tools for Creating Quick, Killer Visual Marketing Content

“I’m actually very partial to the GNU Image Manipulation Program, or GIMP. It’s an open-source alternative to Photoshop. It has a bit of a learning curve, but once you’ve figured out how to use it, you can accomplish pretty much anything that you would with Adobe’s software.”  Read Full Article…

February 3, 2016 / Featured In the News

6 Unique Offerings to Improve Your Website’s Lead Gen Funnels

When facing steep competition online, you want to ensure your company’s website stands out from the competition, and one of the best ways to do so is to offer your customers unique content and offerings that they can’t find anywhere else.  Six entrepreneurs from FounderSociety (FS) share some of the website techniques they’ve found to be successful for gathering new leads and driving return business.  Read Full Article…

February 3, 2016 / Featured In the News

7 Unusual Questions to Ask Your Business Mentor

It’s the questions they probably won’t expect that will give you the greatest insight.  Read Full Article…

February 3, 2016 / Featured In the News

7 Ways to Connect With Your Customers Through Storytelling

Every good story has a beginning, middle and end. Think of your brand or product as the story’s end. In order for your audience to want to arrive there, you need a compelling beginning and middle.  Read Full Article…

February 3, 2016 / Featured In the News

Investing in an SaaS Tool? Don’t Forget to Do These 7 Things

Ask your employees if it’s something they’ll use. There’s no sense investing in a cloud storage platform if everyone’s just going to use Dropbox, after all.  Read Full Article…

November 25, 2015 / Featured In the News

5 Negotiation Tips to Better Represent Yourself to Partners and Investors

You can only build your business so far before you need to turn to others for help. This is a pivotal point for you and your business and not something to be taken lightly. It can be easy to become emotional, but remember, negotiation is all about business, so ditch the ego but go in with confidence.  Read Full Article…

November 16, 2015 / Featured In the News

9 Signs You’re Interviewing a Top-Performing Employee

I look for three things: confidence, charisma, and honesty. You need a strong presence and a razor wit in order to succeed in the courtroom, after all. To me personally, integrity is important.  Read Full Article…

November 10, 2015 / Featured In the News

6 Ways to Immediately Filter Bad Resumes

The first thing I do is skim for buzzwords. Nonsense like ‘best of breed,’ ‘results-driven,’ and ‘seasoned’ will get an application tossed in the trash without a second thought. I then do a second skim, looking for experience relevant to the position.  Read Full Article…

October 8, 2015 / Featured In the News

7 Habits for Maintaining Better Work-Life Balance

When you’re running a startup there can be little time for anything else. And yet it’s crucial — both to your health and to the success of your business — to take a little time for yourself. Here’s how you can ensure that this will happen. Read Full Article…

October 8, 2015 / Featured In the News

7 Ways to Show Appreciation for an Employee When You Can’t Afford a Raise

You’re in the early phases of your business and resources are stretched thin. When your top notch employee deserves more than you can pay, there are other ways you can extend appreciation.  Read Full Article…

September 16, 2015 / Featured In the News

Don’t Skimp on Trademark Protection for Your New Brand

When a founding team gets together and prepares to launch a new startup, it’s easy to move too quickly and make debilitating mistakes. One such mistake involves naming and branding the company. You can’t simply decide you like the way a name sounds and end the discussion.  Read Full Article…

September 9, 2015 / Featured In the News

3 Essential Tips for Incorporating Native Advertising Into Your Marketing

My friend and business attorney Steven Buchwald of Buchwald & Associates agrees. “There’s obviously a fine line to be walked. The best solution is to prominently label native ads as ‘Sponsored Content.’ This does away with any confusion and protects your brand.”  Read Full Article…

August 21, 2015 / Featured In the News

Avoiding Legal Missteps: Get Your Startup Started Right

When starting a home business, owners  often get caught up in a flurry of decision-making and excitement over growth. Unfortunately, the legal decisions that need to be made during these early days have long-term impacts and cannot be hurried or brushed over.  Read Full Article…

August 11, 2015 / Featured In the News

Tim Cook ‘Showers’ Startup With His Support

Apple’s Chief Executive, Tim Cook, has “showered” one startup with his support: an environmentally friendly shower head that he personally invested in after trying the product just once.  Read Full Article…